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Blue and purple container of Nutri Rich Kids Gummies with star-shaped gummies on a light gray background
AYU Nutri Rich Kids Multivitamin Gummies

A delicious daily multivitamin to support your child's growth, immunity, energy, and overall wellness.
Rs. 599.00 Rs. 849.00
Growing up isn't always predictable. Their nutrition doesn't have to be. Some days they finish every bite. Other days, they're surviving on two strawberries and half a roti. And that's okay. AYU Nutri Rich Kids Multivitamin Gummies are thoughtfully formulated to help fill common nutritional ga...
Growing up isn't always predictable. Their nutrition doesn't have to be.
Some days they finish every bite. Other days, they're surviving on two strawberries and half a roti. And that's okay.
AYU Nutri Rich Kids Multivitamin Gummies are thoughtfully formulated to help fill common nutritional gaps and support your child's everyday wellness. With essential vitamins and minerals in a delicious gummy, they make daily nutrition one less thing for parents to worry about.
No mealtime battles. No complicated routines. Just simple, everyday nutritional support for growing bodies and active minds.

Why parents love Nutri Rich
  • Supports everyday nutrition for growing children
  • Helps support immunity, energy, focus, and healthy growth*
  • Delicious gummies kids enjoy
  • Gentle enough for everyday use
Made for children who...
  • Are picky eaters
  • Skip certain food groups
  • Have unpredictable eating habits
  • Need extra nutritional support during growth
Suitable for children as part of a balanced diet and healthy lifestyle.
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Meet the nutrients working behind every gummy. Vitamin ASupports healthy vision, immune function, and normal growth.Vitamin CHelps support the body's natural immune defenses.Vitamin D3Supports strong bones and teeth by aiding calcium absorption.Vitamin EProvides antioxidant support to help p...
Meet the nutrients working behind every gummy.

Vitamin A
Supports healthy vision, immune function, and normal growth.
Vitamin C
Helps support the body's natural immune defenses.
Vitamin D3
Supports strong bones and teeth by aiding calcium absorption.
Vitamin E
Provides antioxidant support to help protect growing cells.
B-Complex Vitamins
Support energy production, brain development, healthy growth, and nervous system function.
Biotin (Vitamin B7)
Supports healthy hair, skin, nails, and overall metabolism.
Zinc
Supports immune health, cognitive development, and healthy growth.
Iron
Supports healthy red blood cell formation and helps carry oxygen throughout the body.
Magnesium
Supports muscle function, bone health, and a healthy nervous system.
DHA (Algal Source)
An omega-3 that supports brain development, learning, and eye health.
Prebiotic Fiber & FOS
Help support gut health, digestion, and nutrient absorption.
No Added Sugar 
No Artificial Colours
No Artificial Flavours
No Preservatives
No GMOs
I'd also change the punchline.
Instead of:
Everything they need. Nothing they don't.
You could use something more memorable like:
  • The little nutrients that make a big difference. ⭐ (My favorite.)
  • Packed with everything growing bodies need.
  • Meet the nutrients working behind every gummy.
  • Big nutrition for growing little humans.
  • Growing strong starts here.
  • Thoughtfully chosen for growing bodies and curious minds.
  • Small gummy. Big nutrition.
  • Nutrition that's as thoughtful as your parenting. (Speaks directly to parents.)
My favorite combination:
Headline
The little nutrients that make a big difference.
Sub-caption
A thoughtfully balanced blend of essential vitamins, minerals, DHA, and prebiotics to support your child's growth, immunity, brain development, and everyday wellness.
It feels warm, reassuring, and distinctly parent-focused while staying consistent with the premium tone you've established across the AYU range.
For a closer look at the ingredients, click here.
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Simple enough to become part of their day ⭐Give 2 gummies daily, preferably with breakfast or lunch. Since B vitamins help support energy, it's best to avoid giving them late in the evening.For the best results:Stay consistent-daily use matters most.Give for at least 8–12 weeks to support you...
Simple enough to become part of their day ⭐
Give 2 gummies daily, preferably with breakfast or lunch. Since B vitamins help support energy, it's best to avoid giving them late in the evening.
For the best results:
  • Stay consistent-daily use matters most.
  • Give for at least 8–12 weeks to support your child's nutritional needs.
  • Encourage plenty of water throughout the day.
Good to know
  • Suitable for children 4 years and above
  • Do not exceed the recommended daily serving
  • Nutri Rich is designed to support a balanced diet, not replace healthy meals.
  • If your child has a medical condition, is taking medication, then consult your paediatrician before use.
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Q: Is it safe to give Ashwagandha to children?A: Yes. Our formula contains a carefully measured amount of Ashwagandha, thoughtfully included for children and used well below traditional therapeutic levels. If your child has a medical condition we recommend consulting your paediatrician before use...
Q: Is it safe to give Ashwagandha to children?
A: Yes. Our formula contains a carefully measured amount of Ashwagandha, thoughtfully included for children and used well below traditional therapeutic levels. If your child has a medical condition we recommend consulting your paediatrician before use.
Q: Can my child take this with other vitamins?
A: In most cases, yes. However, if your child is already taking another multivitamin or supplements containing vitamins A, D, E, K, or iron, we recommend speaking with your paediatrician before combining them.
Q: Is this suitable for children with allergies?
A: AYU Nutri Rich Kids Multivitamin Gummies are free from common allergens, including gluten, dairy, soy, and nuts. If your child has specific allergies or sensitivities, always check the complete ingredient list and consult your healthcare provider if needed.
Q: How long before I see results?
A: Every child is different, but consistency makes the biggest difference. We recommend daily use for 8–12 weeks to support your child's nutritional needs. Some parents notice improvements in energy and overall well-being sooner, while other benefits become noticeable with continued use.
Q: Can this help with picky eating?
A: Yes. AYU Nutri Rich is designed to help bridge common nutritional gaps in children who may not always eat a varied diet. It's an easy, delicious way to support everyday nutrition.
Q: Will this help support my child's immunity?
A: Yes. Our formula contains essential vitamins, minerals, and nutrients that help support normal immune function as part of a balanced diet and healthy lifestyle.
Q: Can teenagers take this too?
A: Yes. AYU Nutri Rich is suitable for children 4 years and above, including teenagers, when taken as directed.
Q: What if my child forgets to take it?
A: Simply continue with the next scheduled serving. Do not give a double serving to make up for a missed dose. Making it part of your child's daily routine can help with consistency.
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FAQ'S

Is it safe to give Ashwagandha to children?
Yes, when used appropriately. Our formulation contains a carefully calculated amount (within the 4mg superfood blend) that is well below traditional therapeutic doses. Clinical studies show Ashwagandha is safe for children ages 6-12 at proper dosages, and it is approved for traditional paediatric use by India's AYUSH Ministry. Research indicates children can safely benefit from adaptogenic herbs when properly formulated for stress resilience.
Can my child take this with other vitamins?
Generally yes, but we recommend consulting your pediatrician, especially if taking other supplements containing fat-soluble vitamins (A, D, E, K) or iron. Our comprehensive formulation is designed to be a complete daily multivitamin, potentially eliminating the need for multiple supplements.
: Is this suitable for children with allergies?
AYU NutriGrowth Kids Multivitamin Gummy is free from common allergens, including gluten, nuts, dairy, and soy. However, always check the complete ingredient list and consult your healthcare provider if your child has specific allergies or sensitivities.
Why do you use Vitamin D₂ instead of D₃?
We use Vitamin D₂ (Ergocalciferol) because it is plant-derived, making our gummies suitable for vegetarian families. While D₃ is often preferred, D₂ is effective for children when combined with our comprehensive mineral profile, including magnesium and K₂ for optimal absorption.
What makes your Vitamin K₂ special?
We use the advanced MK-7 form of Vitamin K₂, which has superior bioavailability and a longer half-life compared to K₁ or other K₂ forms.1 This is critical because clinical research shows children require 8-10 times higher osteocalcin activation than adults for proper bone development.
Are the ingredients organic?
Our superfood extracts are sourced from certified organic suppliers where possible.1 While not all vitamins can be organic, we prioritize natural forms and sources, using organic cane sugar and natural fruit flavours.
How long before I see results?
The timeline varies, but consistency is key (8–12 weeks for optimal results). You may see changes in energy levels within 1–2 weeks, immune support in 4–6 weeks, focus in 6–8 weeks, and growth support over 3–4 months.
Can this help with picky eating?
Yes! AYU NutriGrowth Kids Multivitamin Gummy is specifically designed to bridge the nutritional gaps common in selective eaters. The comprehensive profile ensures your child receives essential nutrients even when dietary variety is limited, and the delicious taste makes supplementation stress-free.
Will this help my child's immunity?
Absolutely. Our formulation may supports immunity from multiple angles: Vitamin C and Zinc for immune cell function, Echinacea for respiratory health (clinical studies show it can help reduce respiratory infections), and Vitamin A for barrier function.
Can teenagers take this too?
Yes! The formulation is suitable for ages 4+ with adjusted dosing (2 gummies daily for adolescents). The stress-support benefits from Ashwagandha and cognitive support from B-vitamins and Blueberry are particularly beneficial during the demands of high school and adolescence.
: What if my child forgets to take it?
If missed by a few hours, take it with the next meal. If it is almost time for the next day's dose, skip the missed dose and resume the regular schedule. Never double dose. We recommend setting a daily reminder!
Is travel with these gummies easy?
Yes! The stable gummy format does not require refrigeration and travels well. For longer trips, keep them in the original container with the label for any security or customs questions.

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