Quality you can trust,
built into every step.
At Ayu, wellness begins with responsibility.
Every product is made under clearly defined quality, safety, and compliance standards —
because trust matters as much as results.
We believe quality is not a claim.
It is a system.
Our Methodology
Ayu products are created using carefully developed formulations and manufactured in facilities that meet recognised regulatory and quality benchmarks.
Rather than focusing on factory ownership, we focus on what truly matters — clear standards, verified compliance, and active oversight at every stage of production.
This allows us to deliver consistent, safe, and reliable wellness products while working with specialised manufacturing partners.
Hold valid regulatory licenses
Follow Good Manufacturing Practices (GMP)
Comply with food safety and hygiene standards
Manufacture strictly as per Ayu-approved formulations
Maintain batch-level documentation and traceability
Support corrective actions if quality concerns arise
Quality is governed through systems, documentation, and accountability — not assumptions.
FSSAI-Licensed Manufacturing
All Ayu products are manufactured in facilities licensed by the Food Safety and Standards Authority of India (FSSAI).
This ensures compliance with national food safety regulations, hygiene practices, and labelling norms applicable to nutraceutical products.
Good Manufacturing Practices (GMP)
Manufacturing partners follow Good Manufacturing Practices covering cleanliness, controlled processes, documentation, and batch consistency.
GMP compliance helps reduce contamination risk and ensures reliable quality across batches.
ISO / HACCP Standards
Where applicable, manufacturing facilities maintain ISO and HACCP certifications that support structured food safety management and hazard control.
These standards strengthen preventive controls across sourcing, production, and packaging.
While production is carried out by certified manufacturing partners, Ayu retains responsibility for:
Product formulation and specifications
Partner selection and compliance verification
Quality documentation and label accuracy
Packaging standards and consumer communication
Addressing quality concerns and corrective actions
Outsourcing manufacturing does not outsource accountability.
TRACEABILITY & TRANSPARENCY
Every Ayu product is manufactured in defined batches supported by production records and quality documentation.
Relevant regulatory and license information is available on product packaging or can be shared upon request.
TRANSPARENCY NOTE
Certifications referenced on this page apply to our manufacturing partners and their quality systems.
Certification availability may vary by facility and product category.
Ayu is committed to accurate, responsible, and transparent communication.
Built on standards.
Backed by responsibility.
Wellness requires trust — and trust is earned through clarity, consistency, and
care. That is the standard we hold ourselves to.